Recently, the General Administration of Sport and the Ministry of Culture and Tourism jointly released the "Travel with Events" 2024 Summer National Outdoor Sports Event Catalogue, including 21 events such as the National Youth Paddleboard Championship, the Hainan International Road Cycling Race, and the 2024 Hiking China National Hiking Conference. The aim is to promote the integration of outdoor sports events in various regions, practice the concept of "green mountains and clear waters are as valuable as mountains of gold and silver", and deepen the development of cultural, sports and tourism integration.
Watching scenery and culture during exercise, and enjoying the fun of sports on the journey, are new ways of leisure that people are enthusiastic about this summer. Multiple regions have launched event themed tourism product routes to attract people to experience the charm of sports and local life. Sports tourism is becoming an important window for local governments to promote high-quality development of the tourism industry and showcase the city's image.
Popular among parent-child groups
In early July, the "I Want to Attend the National Games, National Fitness, Vitality China, Community Games" 2024 National East West North South Junior Badminton Competition (Jiangshan Branch) was held in Jiangshan City, Zhejiang Province. The youngest participating athlete was only 6 years old. For this competition, the organizing committee also launched related event tourism activities, and many young contestants chose to play in Jiangshan City after the competition.
Jiangshan City is located at the junction of Zhejiang, Fujian, and Jiangxi provinces, with convenient transportation. It has attractions such as Jianglang Mountain Scenic Area, Twenty Eight Ancient Towns, and Harmony Colored Pottery Cultural Village. The city boasts beautiful natural scenery, diverse cultural landscapes, and abundant tourism resources. In recent years, a series of sports events have been held locally, actively creating a sports tourism destination. According to the relevant person in charge of Jiangshan Sports Bureau, it is expected that more than 2000 teenagers from all over the country will participate in badminton, gymnastics, karate and other competitions in Jiangshan City this summer. Participants can visit major scenic spots in Jiangshan City for free with their participation certificates. These events will drive a large number of parent-child and study tour groups to visit Jiangshan City.
Summer is also the peak season for outdoor activities. Recently, more than 800 groups of parent-child families and nearly 2000 people walked into the ecological green heart of Changsha Zhuzhou Xiangtan, Hunan to participate in a parent-child hiking activity. After the hike, the parent-child families also walked into the characteristic creative rural market in the green heart area, tasted rural cuisine, and participated in interactive games. Getting children close to nature and exercising their physical fitness is a common wish of many participating parents, and hiking activities have left a deep impression on children: "This is the green heart shared by the three cities of Changsha, Zhuzhou, and Xiangtan. Hiking here feels wonderful
In the "Travel with Events" 2024 Summer National Outdoor Sports Event Catalog, there are many youth events, including the 2024 China Youth (Middle School) Diving and Orienteering Competition, the 2024 National Youth Canoeing U Series League, the National Youth U Series Racing BMX Championship, tournaments, etc. It is expected to drive a large number of families to the event venue to participate and watch. Going to a city for a competition is becoming a new content for parent-child and family travel.